Gen Z is a progressive demographic of individuals born in the mid-90s to early 2010s; they are digital natives. Their cultural influence constantly reshapes conventional beliefs about travel, online entertainment, shopping, education, and news.
This article talks about how Gen Z uses technology to improve their lives and how their internet presence changes the business landscape.
They are eager to learn new things and intensely focus on the learning curve of acquiring any new information or skills. They like to get their news from many sources rather than one.
Undoubtedly, they are also the generation that spends most of its time online. It is a direct consequence of constantly being alive in the internet era. With all the time they spend online, they are exposed to a lot of information and news. This abundance of knowledge provides them with the exciting opportunity to understand the world better be more aware and enlightened. Be woke!
Gen Z is not afraid of challenging the norms or bending the rules for their ideas of success. As a result, news consumption is more than just gathering facts; they seek opinions and commentaries to gain an honest and holistic perspective of global, local and current news.
Education is not limited to classrooms anymore; you can learn on the go allowing individuals the space to be creative with their approaches alongside chasing dreams and devising syllabuses for themselves. Following are two trends that drive news consumption for Gen Zers.
Fact-Checking: Authenticity Is Key
News consumption for Gen Z primarily consists of fact-checking the content because they know about the dangers of information manipulation. When establishing credibility, if a publication or brand has not done its homework correctly, it’s non-negotiable. As a result, they’re spreading misinformation and likely never gaining the trust of a Gen Z user.
It is an excellent lesson in news consumption we can learn from them. First, make sure the sources you use are reputable and solid, leaving no space for further speculation from readers. In addition, don’t mislead them by spreading misinformation; it could reflect poorly on your brand’s reputation.
For educational resources, they are even more thorough with their research. In addition, you can often find them crowdsourcing the information for the accuracy and credibility of sources.
Don’t let fact-checking stop you from creating content and sharing exciting narratives. You best believe that if a Gen Zer is emotionally invested in your content, they’ll watch it until the very end. Use their skepticism to make your content even more engaging and relatable.
Masterclass: Teaching Gen Z Something New
The blurry lines between lighthearted and serious content can complicate information and news consumption. Gen Z is to redefine those lines by adding their uniquely creative touch. They are not afraid of experimentation or expression. They are the least privy generation and prefer predictive experiences online.
A great example of dynamism is the way they acquire education. Gen Zers understand the importance of soft skills and efficiency in attaining success. As a result, they’ll develop exciting ways to increase their productivity, whether watching a YouTube tutorial or getting inspired by their favorite TikTok. Fun fact, 43% of Gen Zers associate YouTube with personal growth.
Teach them something resourceful and watch them work their magic around it. Their thirst for knowledge extends to the latest news as well. They want to be aware of what’s happening around them and the world, keeping tabs on global events. The internet is an excellent tool for teaching young people by creating a digital experience that your students will cherish. You can take that digital experience up a notch by subscribing to Spectrum deals by calling Spectrum Customer Service.
Media consumption for Gen Z is fueled by their need to stay updated to voice their opinion as correctly as possible. They’re either looking to influence or contribute meaningfully to conversations. In addition, it helps them gain brownie points among friends and peers.
Spilling the Tea with Gen Z
As Gen Z slowly redefines the future of news consumption and information, their approach is praise-worthy and provides us with unique insights for content consumption. It’s not just a source of entertainment anymore; their ways can be translated to make educational and work experiences exciting. By teaching them something new, you empower them to change the world for the better. And that’s the tea, folks.