The retail industry of the U.S. is similar to the rest of the world, focusing on the latest trends. It’s the reason that the use of custom cardboard boxes is on the rise. A variety of retail businesses these days are using them to boost up their sales. The biggest advantage of using cardboard packaging is that you can customize it unlimitedly according to your need. This feature is provided by no other packaging material all across the industry. The retailer is well aware of the rising competition. They know that such packaging is required, which does not only address the basic needs but also make their products well-known in-crowd. Custom cardboard boxes come up with plenty of benefits. Here we are going to discuss in detail why they are considered the best choice for retailers:
Cardboard packaging accounts for retailers’ convenience. It is one of the best solutions you can use across the retail packaging sector. The boxes are manufactured by using highly durable cardstock of various thickness grades. Such long-lasting material provides utmost to your goods and helps in delivering them safely at the customers’ doorstep. Custom cardboard boxes can be use for a variety of products.
They have made their way in the food and pharmaceutical sector as well. The main reasons for their increase demand are that they are manufacture from fully biodegradable material. It is also free from toxins, allergens, and a variety of other contaminants that retain the quality of your products and prevent them from spoilage. The boxes are strong enough to endure scratches, external pressure, or any other mishandling.
The Role of Inserts:
Cardboard boxes are also perfect for the shipping of fragile items. If you want to deliver delicate items like glassware or candles etc., to a long-distance, add on inserts or different types of fillers to enhance the level of protection. When a customer opens the box, the insert gives a professional and adorable display. It holds the front and center of the product well, boosting its stability and aesthetics.
- Well-defined Brand Promotion Through Custom Cardboard Boxes:
Another exciting benefit of using custom cardboard boxes is their ability to represent your brand well in the retail environment. Among various packaging choices, no one can highlight your brand better than cardboard packaging. This is because it can go through interesting customizations and advance printing to produce excellent results.
Such packaging helps improve your overall brand image by representing the professionalism of your business. Several marketing tactics to design your custom print boxes more attractively to make them a perfect marketing tool. Highlighting your name, logo, tagline, or any other branding message can perform well in this regard. It makes your business known to a large audience and helps in increasing your customer base.
- Highly Cost-Effective:
It would be surprising to know that custom cardboard boxes are the most affordable packaging solution available to retailers. This is because the raw material require for their manufacturing is inexpensive. It is made from abundantly occurring pinewood. Going for personalization and advance printing choices might raise your packaging cost a little, but the results are worth investing in. Still, it proves to be better and more affordable than other choices with a higher manufacturing cost. Going for bulk orders can make you save more. Retailers may also enjoy seasonal discounts and special offers.
Furthermore, cardboard is exceptionally lightweight. It adds no weight to your package. Going for perfectly size boxes reduces your dimensional weight shipping expense. It proves beneficial for the retailers to send more things in less money.
- Creating a Style Statement
A trademark or a fashionable print on your cardboard retail boxes will help you create a style statement for your brand. When your products look different from several others place on retail shelves, it makes people recognize your brand easily. The use of exciting graphics and enticing artwork tends to create a long-lasting impression. It’s the reason that such packaging excites the customers about purchasing your stuff.
- Usage in All Industries
For ages, retailers have always been in search of a packaging solution that is versatile and can be use in various industries. Custom cardboard boxes have stood the test of time. Whether it’s the food sector, pharmaceuticals, apparel, cosmetics, machinery, or households, you will find a cardboard box everywhere. It plays an imperative role in advertisement and marketing.
They are use for sending subscriptions, shipment, gifts, and packages hundreds of goods of everyday use. Their versatility lies in the design as you can use them as folding boxes, die-cut boxes, two-piece boxes, gable boxes, sleeves, archives, and a lot more. The availability of various design options can also provide utmost comfort to the manufacturer and retailer.
- Limitless Customizations
The use of cardboard packaging provides limitless customization options to businesses. Starting from your desire size, shape, style to printing and special finishing effects, an array of choices is waiting for you at every step. The customers of today are attracted more towards unique and eye-catchy designs. Printing your brand’s logo along with an alluring artwork can make your products identifiable on shelves. You may also highlight your product-related details to acknowledge the customers’ various aspects. Such packaging highlights your product’s visibility for the retailers and the customers.
The packaging is usually discarded when a customer purchases or receives a product. Once the package gets open, it’s ready to be a part of the trash. This is because the packaging you use is not sustainable in the long term. However, custom cardboard boxes can decrease the businesses’ environmental impact to a great extent. The material is reusable, recyclable, and easy to decompose. It is the most eco-friendly choice among all packaging products. Custom boxes made from cardstock are less likely to be thrown away like stock packaging. The customer may enjoy their precise size and design so much that they want to keep them, saving them from ending in the landfill.